OXANA Coffee House Package Project
This project showcases the packaging designs and mockups created for OXANA Coffee House, a concept for a coffee shop/brand. The goal was to develop a visual identity that promotes community, creativity, and sustainability, while reflecting the flavors and values of the brand.
Role
Designer/ Developer
Project Type
Illustration/ Package Design/ Self Promotion Branding/Visual Identity
Tools Used
Adobe Illustrator
Adobe Photoshop
Procreate
Canva
Date
Feb/March 2023
Project Process
This project was split up into steps, the first was to pitch an idea and show how you will execute it through a creative brief. The pitch included sketches i had for the logo designs, package designs for the ground coffee bags, coffee cups, cold brew cans, iconography and other collateral ideas. Then the moodboard, style guide (included typeography, logo variations, colours/ patterns to use. the pitch also layed out the foundations for the what the brand is, what the brands tone and values are, and the specifics of the deliverables and goals for the project, all of which were detailed into a Creative brief.
